Retail Communication Mix

Sales Promotion

Sales promotion is the promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities. Let’s give some example of the tools they use. 10% off all their house brands if you used POSB Everyday Card. Special events are organized each time they open a store (and this is quite frequent, especially in China!). In each supermarket and hypermarket, they have a reserved zone where they make special displays to present new products.They also use bonuses (buy one, get one free), especially one they want to get rid of their stock.

Public relations

In order to inform the public of the changes that are being made by Carrefour, and to show how this is a good thing to customers, Carrefour has a very efficient information programme. They had set up a website providing relevant information to their customers and if you had signed up with the website, they will send you information regarding the new promotions. Moreover, as Carrefour is one of the biggest French firms, there are many newspaper articles about the group. Overall, these publications are a good publicity for Carrefour.