Merchandise Presentation and Store Design

Carrefour uses Grid Store Layout for their store, where long gondolas are placed in long rows throughout the stores. This layout is most suitable for supermarkets/hypermarkets as they have many merchandises; with the grid layout, they are able to categorise them. With the proper signs at each rows, this store layout enables customers to locate their merchandise easily. It also helps with merchandise exposure as customers will browse through other merchandises as well. However, this layout discourage customers from exploring the store as they will just grab what they wanted and leave the store, leading to limited browsing. It also makes the store look plain and uninteresting as it normally lacks in decor.

Carrefour had always been an innovator when it comes to store design. e.g. softening the look of its warehouse-size buildings by installing wood floors, non-fluorescent lights in some departments and etc. As Carrefour sells many different kinds of merchandise, it uses many different methods to display their products. Especially, for apparels, where they will put up mannequins at the display area or simply hanging them up.