Pricing Approach - EveryDay Low Price!

EDLP simply refers to charging the same price all the time, at a low price. This pricing approach allows retailers like Carrefour to minimize its advertising expenses and labour costs. 

Furthermore, it can help to build loyalty as there is guaranteed low prices to customers. There will also be fewer stockouts and higher inventory turns.

This is a way of addressing the current economic worries of consumers and of winning over new customers. In today’s tough economic environment, Carrefour wants to provide consumers with a tailor-made solution for keeping a grip on spending on everyday needs while offering the support of a national brand.