Variety & Assortment of Carrefour

Carrefour Singapore has over thousands of products sold in this largest hypermarket chain in the world, in terms of size.

Carrefour has a wide range of products, from food to household electrical products, clothes, france products, pet's food, baby and kid's neccessaries, laptops, technology equippments but also organic products.

Carrefour also have their own house brands like 'Big Saver', 'Bio', 'Reflets de France', 'Quality Line', 'Blue Sky' and 'Carrefour Home'.

The house brand items represent solid, reliable quality - at least on a par with well-known market leaders. Carrefour brand items are often distinguished with innovations to make life easier - just the way you want it - it such as handy resealable packaging to optimize freshness.

Explain 2 challenges faced by Carrefour

The convergence of internet shopping has proven to be a challenge for Carrefour in Singapore. According to Singstat, internet broadband penetration experienced a double-digit growth in the past years. The implication of it as reported in the report was growth in the internet shopping sector in Singapore. In view of this trend, the challenge faced by Carrefour Singapore was the absence of internet shopping on its sites.

Wile its competing competitors (Cold Storage and FairPrice) had well established online shopping system. This essentially means that Carrefour is missing out on this share of the pie. And in future, if Carrefour is to introduce an online shopping portal, Carrefour will have to overcome the marketing and publicity barriers to make it portal known.

A jointed publication by PricewaterhouseCoopers and TNS Retail Forward acknowledge the changing landscape of retail environment. It states that with the changing of demographics, the Baby Boomers will no longer be the main target market for retailing.

Instead, Gen Y and X will be the mainstream focus for revenue and growth. As this is a diverse group in how they shop, where they shop and how they spend their money. This will represent a challenge to traditional retailing. Additionally, consumers will increase their focus on purchasing products from socially responsible and “greenfriendly” manufacturers and retailers.

This is yet another challenge to Carrefour as they have yet embrace themselves in a Corporate Social Responsibility(CSR) statement/commitment. Carrefour's competitors however, had been actively involve in the arena of CSR for years with Cold Storage hosting its "Child Run Marathon" last Sunday and FairPrice to donate up to S$50 million to its Foundation within 10 years to aid needy families.

Therefore, for Carrefour to be profitable and growing, it must appeal to the growing market segment and to do so, engage themselves in a CSR statement/commitment.

Carrefour: "Life, The Way I Want it!"

Carrefour is a French international hypermarket chain, with a global network of outlets worldwide. It is the largest hypermarket chain in the world in terms of size, and the second largest retail group in the world in terms of revenue and third largest in profit after Wal-Mart & Tesco.

Carrefour is present in 29 countries throughout the world with more than 12,217 stores, hypermarkets, supermarkets and convenience stores. It operates mainly in Europe, China, Colombia, Brazil, Argentina and in the Dominican Republic, but also has shops in North Africa and other parts of Asia and is also the first ever hypermarket in Singapore.

Carrefour offers one-stop shopping destination with a wide range of food and non-food products, at great discount prices and excellent customer service.

In 1989, Carrefour became the first international retailer to establish a presence in Asia when it entered Taiwan through a joint venture with Uni President Enterprises Corporation. It leveraged the experience it gathered in Taiwan to expand into other Asian markets.

In 2007, expansion accelerated outside France, particularly in Asia, with the building of 36 new hypermarkets, including 22 in China - where the Group broke its record for store openings in a one-year period.

Greetings

Hi!
Welcome to Retail Buster! Just a simple greeting post. We are still awaiting the entrance of 2 other admins(Luo Ping & Wei Lun).

So, some info about us:
We are a group of 4 NYP students who created this blog for one of the module in our course, BM 0209- Retail Store Operations Management. This blog aims to comment on the retail scene in our island, Singapore.

As this blog was created for educational purposes, we would like to publish some GROUND RULES as follows:
~NO SPAMMING
~NO VULGARITIES
~NO PERSONAL INSULTS
~EDUCATIONAL MATERIALS ENCOURAGED
~TAKE COMMENTS/FEEDBACK POSITIVELY

And yes, that should be all for now, till next time!

hAn